Entrance to the NeoCon Convention

New Products and a Refreshed Brand: Beaufurn Unveils A Bold New Look And Innovative Collections for NeoCon

Beaufurn is pleased to announce we will be exhibiting at NeoCon 2022, where we will highlight many superb new products in support of our commercial interior product line. Still more exciting is our unveiling of a complete brand refresh across all of our platforms, with a fresh look and feel that reflects the company’s evolution into an all-encompassing commercial furniture manufacturer. Beaufurn’s new look and logo will more accurately represent our commitment to innovation and our company’s role in furnishing inspired environments.

“While our business has transformed dramatically over the past few years, it became clear that perceptions of the company have not evolved at the same pace,” said Thomas Bongaerts, CEO of Beaufurn. “The brand refresh marks a new Beaufurn both inside the company and out, with a strategy hyper-focused on the commercial furnishings audience.”

The new brand identity, including a new logo, visual elements, and a streamlined user interface, makes its formal debut on the web as the company prepares to display at NeoCon 2022.

New Beaufurn Collections Making Their Debut at NeoCon 2022

Luna – Minimal, practical, and comfortable, the Luna collection is both versatile and functional with all-purpose stack chairs. Lightweight construction, this versatile chair is constructed with a solid steel frame and technopolymer shell available in bright, modern colors, Luna achieves maximum stability in use and is easy to assemble. Perfectly created for use in conference rooms, waiting areas, meetings, or public spaces, Luna is available with armrests, linking mechanisms, and an anti-panic writing tablet.

Aaron Outdoor Collection – The Aaron Outdoor collection adds a unique and contemporary aesthetic to outdoor spaces. This modern, Adirondack-inspired outdoor furniture is built from ultra-durable high-density polyethylene (HDPE), in part from recycled materials.

The collection is made up of armchair, side chair and table, with exciting additions to the collection still to come. Made of durable HDPE, the product is stabilized to withstand the harshest outdoor conditions and can remain outside year-round. The Aaron collection will not rust, delaminate, or rot when exposed to UV, humidity, or water. The HDPE polymer never needs painting or refinishing, works like wood, and is easy to maintain.

Sienna – Casual comfort and a simple yet classic shape, the Sienna is a unique stackable outdoor chair. Made from high-quality injected polypropylene to increase durability and with UV protection to prevent color fading, the Sienna outdoor armchair will help complete any outdoor environment.

Zsa Zsa – Versatile accent tables, with a minimal footprint, the Zsa Zsa is designed with an elegant and refined shape that works well in any social setting. With a cylindrical base, made from your choice of white Carrara marble or cement, these compact tables are available in two heights to suit any environment where space matters.

Finley – The Finley collection offers comfort and versatility certain to enhance the aesthetics in any environment. Made of a solid beech frame, a stainless steel kickplate is available on both barstools. The collection includes an arm and side chair, along with two barstool options.

Abbey – Enhanced by gracefully slanted arms, the Abbey chair features a natural cane back and solid Beech frame, which gives it a sense of lightness and sophistication. With a curved seatback, the Abbey is a contemporary update that balances mid-century charm with contemporary style for a look that complements any setting.

NeoCon - June 13-15, 2022 - theMART, Chicago, #NeoCon2022

We invite you to visit our exhibit at the Merchandise Mart in Chicago, at Suite 1159. We look forward to seeing you in the Windy City. Join us there and see what’s new with Beaufurn!